This FREE series is for small business owners who want to boost their online presence and grow their business using social media. Every session, we dive into the essentials and advanced techniques, providing practical tips and hands-on skills that you can use immediately!

Session 1: Social Media 101 for Small Business Owners
Discover the essentials of identifying your target market, selecting the right platforms, and mastering the basics of effective business utilization.

Session 2: Creating Branded Content for Your Social Media
Establish a distinctive online presence, craft on-brand content, and expedite content creation using tools like Canva (in 2 hours).

Session 3: Leveraging Short Videos on Social Media
Elevate your social media presence through short-form videos. Explore trends and best practices on platforms like TikTok and Instagram.

Session 4: Social Media Advertising on a Budget
Acquire the skills to achieve significant results with modest budgets through paid social media advertising  (in 2 hours).

Session 5: Overall Best Practices + Community Building
Maximize your social media efforts, foster brand loyalty, and build a thriving online community for your business.

Session 6: Measuring Social Media Success with Analytics
Learn to track and assess your social media performance, identify key performance indicators (KPIs), utilize analytic tools, and continuously enhance your results.

This series is brought to you by Central California SBDC and taught by SBDC advisor Tiffany Phillips! Tiffany is the CEO and Marketing Expert of Diamond Digital Marketing CO. and an SBDC consultant who helps her clients implement successful business strategies.

Small Business Development Centers (SBDC) provide quality business assistance to small businesses at no cost! Our business advisors provide clarity and pathways to get businesses off the ground and push current businesses to their full potential.